Sensus America LLC
Formerly known as Imperial Sensus, Sensus America LLC began as a
joint venture in 1995 between the Dutch-based Sensus Operations
and Imperial Sugar, a Texas company with a well known national
network within the food manufacturing market.
In the summer of 2002, Sensus acquired Imperial Sugarís portion
of the business, renaming the North America-based arm of the
company Sensus America. Sensusí headquarters and production
facilities are located in Roosendaal, the Netherlands, with
marketing and sales offices and application labs for Sensus
America based in New Jersey.
Sensus, a well-established player in the inulin market, is a
subsidiary of Royal Cosun, a $1.7 billion global corporation.
With chronic obesity, diabetes, gastrointestinal disorders,
heart disease and cancer on the rise, growing numbers of consumers
are looking to companies like Sensus America LLC for food ingredients
with clear and proven health benefits, like FrutafitÆ and
Frutalosetm inulin/fructo-oligosaccharides.
January 27, 2004
Wall Street Journal, Personal Health Section
"Food Industry Pushes Benefits of Good
Bacteria"
'Probiotics' and 'Prebiotics' Added to Food,
Supplements Purport to Enhance Health
by Katy McLaughlin
Excerpts..
Here's what the food industry wants you to snack on in 2004:
bacteria.
In an effort to create a market for products promising
healthier intestines, some dairy and beverage companies are
loading up with products with ingredients called "probiotics", or
strains of bacteria that claim health benefits. And, in a new
twist, breakfast cereals, smoothies, energy bars and other health
foods are getting a dose of "prebiotics", which are essentially
food for the bacteria.
Probiotics and prebiotics, the companies claim, promote better
digestion, general health and even a stronger immune system.
...DanActive, the drink Dannon is now marketing in the U.S.
grocery chains, is a blockbuster in Europe and Latin America,
where it's called Actimel. It is a $500 million-a-year business
for Groupe Danone, representing about 8% of its dairy sales...
...Lids on Stonyfield Farm yogurt containers in stores now
declare that the product contains inulin, a prebiotic.
..."Some companies believe that the low carb diet craze will
help drive interest in prebiotics becasue the diet often lacks
fiber and prebiotics can put it back in without adding
carbohydrates", says Ms. Brain.
October 27, 2003
Sensus America receives 'Excellent' rating by AIB
International.
Sensus America LLC announces that the recent quality and safety
audit conducted by AIB International (American Institute of
Baking) resulted in an 'excellent' rating. This high score
confirms Sensus' commitment to delivering safe, high quality
ingredients to food manufacturers.
AIB International's audit involved the evaluation of the
organization for the food safety and hygiene program, the manpower
required to make it effective, cleaning schedules, methods and
training of hygiene operatives, and management's involvement in
food safety. The results of the audit demonstrates Sensus'
capabilities in obtaining quality results in the production of its
portfolio of FrutafitÆ and Frutalosetm inulin / fructo
- oligosaccharide (FOS).
According to Sally Brain, Vice President Sales and Marketing at
Sensus America LLC, "This accreditation is an important step that
further supports the opportunities of our FrutafitÆ and
Frutalosetm inulin / FOS products in Low Carb (Low
Carbohydrate) products and beyond.
